AVENGERS TOWER
Hong Kong Disneyland
ATTRACTION CONCEPT AND DESIGN
Original Concept
Hong Kong Disneyland's version of Avengers campus dates back to 2016 when it was first announced as part of the park's expansion plans. The original plan called for a "new immersive themed area using "Marvel" intellectual property, with one ride and other entertainment offerings", set to open in 2023, joining the re-themed Buzz Lightyear attraction (which is now Ant-Man and the Wasp: Nano Battle), and the Iron Man Experience.
The 2016 plan was said to include an e-ticket attraction based on the Quinjet which now seems to have fallen away. We can see on the map that the area previously occupied by Autopia was set aside for the expansion.:
STARK EXPO AREA OF TOMORROWLAND
Pivot to Avengers
At D23 in 2024, we then received a number of announcements regarding Marvel inspired attractions from around the world, including this one for Hong Kong. The initial concept art and the introductory remarks on stage, suggested that this was primarily a Spider-Man attraction in which the friendly neighborhood hero would battle some of this notorious enemies, who have been drawn to the scientific event hosted by Tony Stark.
In September 2025, we got some new art of the show building, and some concept artwork showing the attractions' characters:
Putting these two pieces together, we could make a couple of assumptions about the new attraction:
-
The height of the building seems to all but confirm that this is going to be Tower of Terror style drop ride.
-
The new concept art shows that the ride seems to have pivoted to featuring multiple Avengers - including Dr Strange, Thor, and Black Panther - joining Spider-Man.
-
The bottom of the artwork seems to show a portal being opened by Dr Strange, with different Marvel locations pictured in the background. The "up and down" of the ride could therefore represent guests being transported into new areas through these portals.
-
The "Research Testing Labs" looks to be a separate location than this main attraction. This could be a dining location similar to what we have with Pym Test Kitchen in Disneyland (Anaheim)'s own Avengers Campus or possibly just a retail location.
Final Design
At D23 2026, we received the next big update for what Disney are now referring to as a "pavilion", which seems to be a compromise between a "land" - which should really include more than one attraction, despite a trend elsewhere in the Hong Kong par - and a single attraction. We got three pieces of concept art, a model, and a short descriptive blurb on the Disney Parks Blog:
The first image shows that the current design seems to blend the original 2016 concept - which had the Quinjet as a focal point within a multi-building complex - with the prior image we saw in late 2025 which featured just the main "tower" building itself. Assuming that the Stark Expo building we see on the right of that first image is the current Expo Shop, then we seem to have two new major things to discuss (and maybe one smaller one):
-
The e-ticket drop tower attraction
-
The Quinjet themed character show area
Tower Attraction
Although we received new concept art for the interior of the attraction (top right, above), nothing seems to have changed here in the last year or so, with the ride now including a number of Marvel heroes, who interact guests as they are pulled through Dr Strange's portals. Although maybe implied by the earlier concept art, this new image really drives home that this ride vehicle (and ride shaft) is going to need to quite different to what we have seen with the other towers of terror around the Disney parks.
The tower attractions we currently have around the world all feature the same ride vehicle (with some varying theming). Notably, the vehicles are designed to orient guests to look solely through the front "window" of the vehicle throughout the ride. The sides of the vehicle are semi-transparent, but this is really just for visual effect, and perhaps to reduce any claustrophobia for guests: nothing happens to your side or above you:
This new attraction in Hong Kong looks set to change things. Both pieces of concept art for the ride vehicle itself show it having open sides, and most importantly, an open top (this is easier to see in this enlarged version).
The storyline for the attraction seems to be that Dr Strange is going to open portals to other lands for our vehicle to pass through, but these are going to be very difficult to show if we can only see out of the front window. This also means that if the sides of the vehicle are open, we are presumably not going to just be looking at blank concrete walls, so we can infer that the walls themselves will need to either be massive LED screens, or perhaps some kind of projection mapping. Either of those options is going to represent a massive technological challenge to maintain a sharp image that stays in focus for a moving ride vehicle.
In the To Infinity and Beyond episode of The Imagineering Story, Joe Rohde talks about the challenges of shooting footage that matches the perspective of an audience which is moving up and down while the film is playing, and how they addressed this by shooting with six cameras stacked in an array.
Here, the Imagineers are potentially going to need to sync video being played within the elevator shaft on three sides and above the ride vehicle and it'll be fascinating to see how they do that.
One new piece of information was that Disney told us that this attraction will utilize "120+ feet of storytelling tech" to travel across various Marvel worlds. I am assuming this refers to the size of the drop - rather than the physical space - as this would closely align with the 130 foot drop we have seen at other Disney drop tower attractions around the world. We are a way away from getting ride details just yet, but based on the size and assumed layout, we can probably assume that we'll get three "elevator" shafts - as in the three locations outside Orlando - rather than the two drop shafts in Hollywood Studios.
Although not new information, this D23 update also confirmed who will be appearing in this attraction, with Spider-Man, Dr Strange, Black Panther, and Thor now confirmed. It wouldn't be surprising to also see Captain Marvel or The Falcon, who we see featured in the second attractions featured in this pavillion.
Character Show
The new artwork confirms a second "attraction" for this pavilion/land which looks like a formalized version of the area at California Adventure where short character shows take place intermittently:
At DCA this area feels like a bit of an afterthought but the characters do a good job adding some action to what can be somewhat sterile atmosphere. Having this stage at the front of the land seems like a smart idea, and we're not giving up much real estate to add something that will occupy guests on their way to the tower attraction or heading to/from Space Mountain.
The cast of characters looks to be similar to DCA, with the characters from the tower attraction - Dr Strange, Spider-Man, Black Panther, and Thor, also joined by Captain Marvel and Captain America/Falcon. As in DCA, I'd expect other characters to rotate through, joining Iron Man who is already represented in the park.
Ordinarily I might bemoan a new land having only an attraction and a side-show but this is really a subsection of the existing Start Expo area within Tomorrowland so we shouldn't complain too much. In a vacuum I might have preferred a flat ride here, but for Marvel IP - which skews more towards teens and adults - a simple spinner isn't likely to work. This perhaps demonstrates how the second attraction under construction at California Adventure's Avengers Campus could be a really savvy addition, adding capacity and age-appropriate thrills without taking up too much real estate. For a park with 17 attractions - several of which are basic flat rides - but several world class shows, it would have been great if the Imagineers could have squeezed another attraction in here but this is what we have and overall this looks to be a promising addition to this area of the park.
Location
Hong Kong Disneyland's Tomorrowland has changed significantly over the years, with only two opening day attractions still in operation (and one of those, Space Mountain, has been rethemed to Hyperspace Mountain). Buzz Lightyear's Astro Blasters has since been replaced by Ant-Man and The Wasp, while the three additions from 2006 have all since departed:
Space Mountain
2005
2015
2010
2020
2025
Hyperspace Mountain
Orbitron
Buzz Lightyear Astro Blasters
Ant-Man and The Wasp: Nano Battle
UFO Zone
Stitch Encounter
Autopia
Iron Man Experience
Iron Man Tech Showcase
Star Wars Command Post
KEY: Attraction located in new Stark Expo section of the park
Though not in the opening day plans, the addition of Autopia in 2006 expanded Tomorrowland to the other side of the railway tracks, and we can see from the park map from that time just how large that plot of land is:
AUTOPIA
The aerial view of Tomorrowland - including the open plot of land currently under development - also highlights the size of this new area:
Stark Expo Attraction
Avengers Attraction Site
Tomorrowland Attraction
Retail / Dining
As a final comparison, we can roughly overlay the Tower of Terror from Hollywood Studios into Hong Kong's expansion pad to get an idea as to how how additional space there will be for retail, dining, and character meets.
Google Maps shows this total expansion area as measuring around 0.8 hectares. The show buildings for Disney's other "drop tower" attractions are approximately 0.25 hectares (2,500 square metres or 27,000 square feet) each, which include a relatively lengthy queue, and small retail space.
Timeline and Updates
Construction Updates
2026
Jul
Aerial shot posted on the ThemeParX Construction Board, shows some foundation work in place and the outline of the tower starting to take place.
2026
Feb
Aerial shot posted on the ThemeParX Construction Board, shows some foundation work in place and the outline of the tower starting to take place.
2025
Dec
Aerial shot posted on the ThemeParX Construction Board, showing the construction site cleared, and possibly some initial foundations marked out
2024
2025
2026
2027
2028
2029
2030
Confirmation of new attraction at D23
D23 2024 (Disney Parks Blog)
Revised "Avengers" concept announced
Aerial shots show land cleared and ready for construction
Groundwork complete and first foundations laid
Updated concept art provided at D23 2026 (Disney Parks Blog)